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FIT Living

Health & Fitness · Copenhagen, Denmark

FIT LIVING

Realistic health.

FIT LIVING is a magazine where we focus on realistic health with specific advice and ideas for a busy every day.

Interests

Træning, Sundhed, Motion

25-49
Age
18%
Males
82%
Females
Source: Kantar Gallup
Index Danmark, 1. H 2019

Demography

25-49 years
48%
Highly educated
53%
Source: Kantar Gallup
Index Danmark, 1. H 2019 Female readers

Interest

Health (very/fairly interested)
84%
Nutrition healthy/unhealthy (very/fairly interested)
80%
Fashion (very/fairly interested)
61%
Skin care (very/fairly interested)
57%
Wellness (very/fairly interested)
52%
Travels (very/fairly interested)
69%
Source: Kantar Gallup
Index Danmark, 1. H 2019 Female readers

Attitudes

Prefers to buy organic food if it is possible (agrees)
74%
Will pay extra for recognized brand (agrees)
71%
Will pay extra for quality (agrees)
84%
Source: Kantar Gallup
Index Denmark, 1. H 2019 Female readers

Activities

Exercises min. once a week
79%
Tries new products in cooking min. once a month.
60%
Source: Kantar Gallup
Index Danmark, 1. H 2019 Female readers
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